Students learn to argue. They study rhetoric and debate, as well as many forms of advertising (from traditional print and television campaigns, to internet, and guerrilla marketing techniques). They look at how the creators of advertisements target an audience, and craft an argument to appeal to that audience, then learn to refute, rebut, and create sturdy arguments and rhetoric of their own. The essential question that will focus our work is "What creates powerful rhetoric?"

 


 

Class Overview 2017-18

 


 

Lesson Title: Writing DDM 8th Grade: My Creed

 

Time Frame: 5 Classes

 

Overview: Students write about a set of rules or creed central to how they approach their lives. This essay is the first assignment of the year, and also given toward at the end of the year. This allows us to gauge students' thinking and writing skills gained so far in their lives, as well as get a sense of how much they grow during the year by comparing the first attempt at the paper vs the attempt later in the year. They will be graded according to the six traits of writing with 3/6 = 100% on each trait, as opposed to the end of the year when students will be graded 6/6 = 100%

 

My Creed (Teacher Script)

 

My Creed (student handout)

 

6 Traits Rubric (revised 2015-16 Fall)

 

6 Traits Progress Chart (revised 201415)


 

 

Lesson Title: A Good Lie?

 

Time Frame: Two Classes

 

Overview: Students read "A Good Lie" by Laurel Snyder from the Breakfast on Mars text, and dissect the argument and writing style. Day two we analyze "tone" in both "A Good Lie" and a clip (stop the video just as students get on the bus to avoid some nonsense) from the movie Billy Madison. We then compare and contrast the two texts.

 

"A Good Lie?" Lesson

 

Tone Words List

 

Billy Madison "Peeing Yourself is Cool" video clip

 


 

Lesson Title: Imitating Sentences (Activity 14 / Killgallon book)

 

Time Frame: one class

 

Overview: Students work in small groups to imitate sentence structures. The class is assigned a sentence to imitate / they work with their group for a few minutes / group work is displayed on the doc cam and talked through / repeat.

 


 

Lesson Title: Imitating Sentences In Paragraphs (Activity 15 / Killgallon book)

 

Time Frame: one class

 

Overview: Students work in small groups to imitate sentence and paragraph structures. The class is assigned a paragraph to imitate / they work with their group for eight minutes / group work is displayed on the doc cam and talked through / repeat.

 


 

Lesson Title: Breakfast on Mars

 

Duration: Two classes

 

Overview: Students read two essays that take opposing views of an argument (one on why humans should colonize Mars, and another on why it would be better to explore Mars with robots only). Students then are given prompts to examine tone, as well as the purpose of specific paragraphs, and how the author achieved those goals/purposes. For each prompt groups will share out their ideas to the class.

 

Materials: Breakfast on Mars (books), Tone Words (handout)

 

Breakfast On Mars (lesson plan)

 


Lesson Title: Imitating Sentences In Paragraphs (Activity 20 / Killgallon book)

 

Time Frame: two or three classes

 

Overview: Students work in small groups to imitate sentence and paragraph structures. The class is assigned a paragraph to imitate / they work with their group for eight minutes / group work is displayed on the doc cam and talked through / repeat.

 


 

Lesson Title: "That's So Gay!" Claim, Evidence, and Audience

 

Time Frame: One Class

 

Overview: Students analyze the arguments made in each text, and the audience the argument targets.

 

Materials:

 

"That's so gay!" Lesson Plan

 

"That's So Gay: Cashiers" PSA (video)

 

"That's So Gay: Pizza" (video)

 

"You Can Play" PSA Hockey (video)

 

"That's So Gay: Basketball Trash Talk" PSA (video)

 


Lesson Title: Imitating Paragraphs Assessment

 

Time Frame: One class

 

Overview: Students are given a single paragraph to imitate the form of, both in sentences and paragraph structure. They choose their own topic, and have one class to do their best. They will be assessed for idea development, word choice, and conventions.

 

Sentence Structure / Paragraph Structure Assessment

 

Sentence and Paragraph Structure Rubric

 

 


 

Lesson Title: Subaru - Tone, Theme, and Target

 

Time Frame: 1 class

 

Overview: Students analyze two Subaru commercials for tone, theme, and target

 

Subaru (lesson plan)

 

Subaru "I'm Sorry" (commercial)

 

Subaru "Reunion" (commercial)

 


 

Lesson Title: Your Free Reading Sequel (Activity 21 - Killgallon)

 

Time Frame: four classes

 

Overview: After students finish their free reading book they write the first chapter of a possible sequel to that book.

 

Day One

  • Plan your sequel. Find evidence you will use from the book to support your predictions, and inferences

 

Days Two and Three

  • Write your sequel, and conference with instructor. Be prepared to have some of your best lines read aloud

 

Day Four

  • Finished draft due for workshop. Pieces of sequels will be put on the doc-cam for the world to see, critique, and made better.

 

Your (Free Reading) Sequel: Narrative Exercise

 


 

Lesson Title: Sentence De-Combining

 

Time Frame: two classes

 

Overview: Students work with Activity 21 on sentence-decombining to figure out how writers create sentence fluency in their own writing.

 


 

Lesson Title: Superfight!!!

 

Time Frame: Five Classes

 

Overview:

 

Superfight! (lesson plan)

 

Graphic Organizer (group work)

 

Graphic Organizer (individual work)

 

Paragraph Rubric

 

Peer Critique Checklist

 

 

 


 

 

Lesson Title: The Onslaught of Claims and Reasons with Evidence (day one)

 

Materials:

 

Onslaught Lesson Plans (revised 2015-2016)

 

Onslaught of Claims and Reasons with Evidence (2014-2015 Lesson Plan)

 

 

Dove "Onslaught" (commercial)

 

Nike "Women's Voices" (commercial)

 

"Like A Girl" (commercial)

 


 

Lesson Title: The Onslaught of Claims and Reasons with Evidence (day two)

 

Materials:

 

"Dove: Evolution" (short film)

 

Dove "Real Beauty Sketches" (short film)

 

Dove Real Beauty Sketches for Men (satire film)

 


Lesson Title: Invisible Monkey Tails

 

Materials:

 

Breakfast On Mars (texts)

 

Invisible Monkey Tails (lesson plan / handout)

 


 

Lesson Title: Beautiful Oops and other arguments


Duration: One Class


Overview: Students read Beautiful Oops by Dan Saltzberg and contemplate how they would make each "oops" beautiful, they then deconstruct the book as an argument with claim, reasons, and evidence. Special attention is given to how his conclusion works to sum up and touch back on his main points.


Then students watch the commercial "Women's Voices" by Nike and deconstruct it as a claim, with reasons, and evidence.



Nike "Women's Voices" (commercial)

 


 

Lesson: Bigfoot Synthesis Essay

 

Time Frame: 4 classes

 

Write an essay comparing the purpose of each text (video, article, and essay). Analyze how each source accomplishes its purpose. Remember to use evidence from the video, the article, and the essay to support your answer  (400-500 words).

 

Read Sasquatch is Out There (pg 13 Breakfast on Mars) / Watch the Jack Links Messin’ with Sasquatch commercial / Read the mission statement of The Bigfoot Field Researchers Organization

 

Bigfoot Synthesis (handout / breakdown)

 

the Bigfoot Field Researchers Organization (document)

 

Jack Links "Messin with Sasquatch - "Fish Slap" (video)

 

Jack Links "Messin with Sasquatch - "Need a Ride" (video)

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

Lesson Title:

 

Time Frame:

 

Overview:

 


 

 

 

 

 

 

 

 

 

 


EVERYTHING BELOW THIS LINE IS UNDER CONSTRUCTION:

 

[NEED TO WORK ON BRINGING SKILLS FROM LAST UNIT INTO THIS ONE, ESPECIALLY LISTENING TO OTHER STUDENT'S IDEAS, BUILDING ON THEM, AND ASKING FOLLOW UP QUESTIONS IN BOTH FULL CLASS, AND SMALL GROUP DISCUSSIONS]


 

 

Lesson Title: The Satire of Victor Hertz and PURPOSE

 

Time Frame: Two Classes

 

Overview: Day one students review what satire is, then analyze satiric art pieces by graphic deisgner Victor Hertz to determine what he is satirizing and how. Day two students write an on-demand essay on the article read for homework "Inside the Box: People Hate Creativity"

 

Materials:

 

The Satire of Victor Hertz: Lesson Plan

 

Honest Logos: The Satire of Victor Hertz (ppt)

 

"Inside the Box: People Hate Creativity" article (doc)

 


Lesson Title: Sentence Combining with Sherman Alexie and Dr. King

 

Duration: one classes

 

Overview: Students work on sentence fluency by dissecting sentences, and combing them. Students also discuss the purpose of "paragraphing."

 

Paragraphing and Sentence Fluency (PPT)

 

 


 

Lesson Title: Dr. Martin Luther King and Figurative Language in Argument

 

Materials:

 

MLK Figurative Language Lesson

 

Dr. King Figurative Language Examples (doc)


 

Lesson: Disco Rice and Language

 

Time Frame: two classes

 

Overview: On day one students work together to define words using context clues, knowledge of roots, suffixes, prefixes, etc. Day two students work in groups to write short essays (#s 2 and 3). They agree on a claim, then use specific evidence (and explain how each piece of evidence supports their claim). After each groups' work is show using the doc-cam, and discussed.

Homework: Students complete SA #4 on their own

 

"Disco Rice and other Trash Talk" article

 


 

Lesson Title: Would You Rather, and Paragraphs

 

Duration: 3 classes

 

Overview: Students play the classic game Would You Rather where they are given the choice of arguing for one of two horrible choices. They find a way to defend their position, then write their argument (a single paragraph very focused on going in depth into a single idea) imitating a model paragraph.

 

Materials:

 

Would You Rather write Paragraphs (lesson plan)

 

 


 

Lesson: Outliers - Claims, Reasons, and Evidence

 

Time Frame - five classes

 

Overview: Over five classes students will switch between a team debate exercise students will focus on how to support a claim in an argument, and a non-fiction piece where students will analyze how a claim is presented and supported.

 

On alternating days students will participate in a team “debate” exercise using Would You Rather? card game questions as a starting point. Students will give reasons that their “choice” (which will be assigned to them) is the better of two choices. They will use creative thinking to give reasons, as well as providing examples and evidence to support those reasons, then explaining to their audience the how their reasons / evidence prove their claim.

 

On alternating days students will analyze the nonfiction piece, Outliers: The Story of Success (excerpts) by Malcolm Gladwell, to see how claims are supported including how evidence is presented and explained.

 

Team Debate / Outliers Lesson Plans

 

Team Debate (handout)

 

Outliers - The Story of Success (excerpts)

 


 

 

Lesson Title: Picturing Counter-Claims

 

Time Frame: One Class

 

Overview: Students think about why we like pictures in books, and read an essay that argues that a commonly held belief is wrong. In essence the entire essay is a counter-claim. Special consideration will be given to the conclusion, and how it is constructed.

 

Materials:

 

Breakfast on Mars text - "Warning: This Essay Does Not Contain Pictures" by Scott Westerfeld

 

"Picturing Counter-claims" lesson plan


 

Lesson Title: The Future of Me (extra-credit pre-writing)

 

Time Frame: One Class

 

Students do pre-writing for a possible extra-credit assignment that uses many of the skills practiced in "The Future of Arnold / Katie" assignment in order to gain points back from that assignment.

 

"The Future of Me" extra credit instructions

 

"The Future of Me" extra-credit pre-wrtiting exercise

 


 

Lesson Title: Jabberwocky

 

Time Frame: One Class

 

Overview: Students read the poem Jabberwocky, and learn a variety of strategies for deciphering unfamiliar words in difficult texts.

 

Jabberwocky (poem and prompts)

 


 

Lesson Title: Dodgeball Pros (and Cons)

 

Time Frame: Two Classes

 

Overview: students read two opposing views of the practice of dodgeball in school, analyze each argument, and think about the tone of each piece.

 

Materials:

 

Dodgeball Pros (and Cons) Lesson Plan

 

Freaks and Geeks - Dodgeball (video)

 

Position on Dodgeball in Physical Education by the National Association for Sport and Physical Education

 

The Weak Shall Inherit the Gym by Rick Reilly

 

 


 

 

Lesson Title: Describing Our Classroom while imitating Of Mice and Men


Duration: One Class


Materials: Green Sentence Composing Books 


Overview: Students work from Activity 18 (pg 56) of Sentence Composing book first to study a description of a room from Steinbeck's Of Mice and Men, then attempt (in their groups) to imitate the sentence and paragraph structure to describe our own classroom.

 


 

[Fill-in Lessons]

 

Text: Elements of Persuaive Texts (doc)

 

Text: Comparing Persuaive Texts (doc)

 

Reading and Writing about Advertising

 


 

 

Rhetoric, Advertising, and Argument: Daily Plans (doc)

 

 

Lesson Title: Dads and Ghost Stories

 

Materials:

 

"Be a Man: Manicure" PSA (video)

 

"Be a Man: Tampons" PSA (video)

 

"Call of Duty: Ghosts" (video)

 

"Calvin and Hobbes: Walking Billboard" (cartoon)

 

Walking Advertisement Homework (doc)

 


 

Lesson Title: Brave Makeovers?

 

Materials:

 

Brave (movie trailer)

 

Brave Merida: Before (image)

 

Brave Merida: Makeover (images)

 

Split-Face PhotoShop Satiric Ad by Anna Hill (image)

 


 

Lesson Title: The Rhetoric of Fear

 

Materials:

 

"Kill the Beast" Gaston's fear mongering (video)

 

"The Chinese Professor" political ad (video)

 

"Obamaville" political ad (video)

 

"Subaru: Daddy's Little Girl" (video)

 

"Motivating Emotions" homework (doc)

 


 

Lesson Title: Re-Thinking Advertising

 

Materials:

 

The Family Guy "Bugs" (video)

 

Antz "Product Placement" (video)

 

Bones "Embedded Advertisement" (video)

 

Project Runway "Embedded, and Product Placement" (video)

 

30 Rock "Verizon Product Placement" (video)

 

Click Bait Satire "The Hunger Games" (image)

 

Click Bait Satire "To Kill A Mockingbird" (image)

 

"Hidden Advertising" Homework (doc)

 


 

Lesson Title: Creating Counter-Claims (three days)

 

Materials:

 

Creating Counter-Claims

 


 

Lesson Title: Nike World

 

Materials:

Nike: "Horror Movie" commercial

 

Nike: "Throwdown" (commercial)

 

Nike: "The Jogger" (commercial)

 


 

Lesson Title: Nike Women, and SOAPSTone Analysis

 

Materials:

 

Art and Copy: Just Do It (documentary clip)

 

Nike: "Make Yourself" (commercial)

 

Nike "Women's Voices" (commercial)

 

 

Nike and Janet Champ (PPT)

 

Boston Marathon - Katherine Switzer (pic)

 

Boston Marathon - Katherine Switzer (short documentary video)

 

 

SOAPSTone Strategy (doc)

 

Tone Words (doc)

 


 

Nike Print: "40 Year Old Woman" (image)

 

Nike Print: "Marilyn Monroe" (image)

 

Nike Print: "Not Your Mother" (image)

 

Nike Print: "My Knees" (image)

 

Nike Print: "My Legs" (image)

 

Nike Print: "My Thighs" (image)

 

Nike Print: "Let Me Play" (image)

 


 

Lesson Title: Nike Women and SOAPSTone Presentations

 

Materials:

 

SOAPSTone Strategy (doc)

 

Tone Words (doc)

 

Nike: "This is Love" (commercial)

 

Nike: "Make Yourself - Maria Sharapova" (commercial)

 

Nike: "Not and Athlete?" (commercial)

 


 

Lesson Title: Cool Hunting, Guerrillas, and Secret Relationships

 

Materials:

 

Frontline: "Cool Hunting" (video)

 

"Book Burning" Party (video)

 

"Carrie" Movie viral / guerrilla marketing (video)

 

Smoking "Poop vs. Pee" (video)

 


 

Lesson Title: Secrets, and Banksy on Advertising

 

Materials:

 

"Banksy on Advertising" PPT

 


 

Lesson Title: Writing claims and counter-claims / rebuttals with "Would You Rather?"

 

Materials:

 

"Would You Rather?" PPT

 


 

Lesson Title: Sasquatch's Creative Bootcamp

 

Materials:

 

Sasquatch and Creative Bootcamp: Analysis Questions (doc)

 


 

Lesson Title: Assessment

 

Materials:

 

"Argue Your Choice" (revised script and prompts)

 

"Argue Your Choice" essays (original essay prompt and script)

 

"Argue Your Choice" Six Traits Rubric (doc)

 

Writing the State of the Union speech (video, 4 min)

 


 

Team Debate

Team Debate Structure

 


 

Optional Materials X

 

PSA - Bullying - Not in the Break Room

Nike: "Make Yourself" (commercial)

 

Search Engine - UnWomen 1 (pic)

Search Engine - UnWomen 4

 

Forget Your Phone (video)

 

Facebook "Liking isn't helping" #1 (image)

Facebook "Liking isn't helping" #2 (image)

Facebook "Liking isn't helping" #3 (image)

 

Bully Bus - Actual Footage - PSA (video)

 

Abercrombie CEO (image)

Abercrombie - Sort of an apology? (image)

Abercrombie - Letter to the CEO (doc)

 

Chart the Changes to these Apple Commercials.

How and why do they change the idea of what they're selling?

 

Apple Think Different 30 sec original ad (video)

Apple Think Different 60 sec original ad (video)

Apple iPod "Breakdance" (video)

Apple iPod "Are you gonna be my girl?" (video)

Apple iPod "Skating" (video)

Apple iPhone 5 "Music Everyday" (video)

 

Humane Society "Cat / Youtube" ad (image)

Trask Industries: X-Men Days of Future Past (video)

Career Builder - Monkeys at Work

Nascar Fans

Tivo GD64 on Food Network Star - Embed Ads

 

Nike - Football - Vive

Nike - Find Your Greatness - Olympics

Nike - The Jogger

Nike - Not an Athlete? - Brit

 

Storyboard to Film Comparison - Nightmare Before Christmas

 

PSA - Alcoholic - David

PSA - Alcoholic - Lisa

Alcoholic - Bud Beer - Tiny Dancer

 

Hyundai Workers - Rocky Theme

Phone Innovators

 

Power of Words - Online Content Specialists

PSA - Textual Harassment

PSA - We Can Help Us

PSA - Online Predators - Too Easy

AT&T Amusement Park Rides at Work (video)

The Story of Bottled Water (video)

COD Black Ops2 - Surprise (video)

COD Modern Warfare 3 - The N00B (video)

PSA Cut - Domestic Violence (video)

PSA Drink and Drive - Through the Looking Glass (video)

Gap Khaki Swing Dancing (video)

Gap Spike Jones - Demolish / Under Renovations (video)

Geico Mutumbo "Not in my house" (video)

Girls Lego ad 1980 for Girls (image)

Girls Up Choices - A Girl's Life In Developing Countries (video)

Girls Goldie Blocks "We Are The Champions" (video)

Anti-Defamation League - Imagine A World Without Hate (video)

TEDx Marketing Food to Children - Anna Lappe (Video)

Mass Mutual "Special Needs" (video)

Liberty Mutual "Anthem"

Nokia "Switch Phones from Apple etc." (video)

20/20 "One Red Paper Clip" Trading Up (video)

Le Trefle "Dear iPad, Paper is Not Dead" (video)

PSA "Disconnect to Connect" Thailand (video)

Verizon - Back to School, Face to Face - Stratosphere Promo (video)

PBS "Long Island Landscapers" satire (video)

Boeing - America's Best

Boeing - Diversity

Boeing - Engineering Technology

Boeing - New Planes

Boeing - Others Dream

Boeing - September 11

Boeing - Support and Protect

 

Political Attack Ads (Power Point)

Online Predators: So Easy(video)

Textual Harrassment(video)

Girl Scouts: The Sky is Blue(practice video)

Rhetoric of Advertising: Extra-Credit (test re-take)

Fun Theory: Speed Cam Lottery(challenging)

Liberty Mutual: Responsibility(challenging)

Chevy Innovators(average difficulty)

Best Buy - Phone Innovators(average difficulty)

Geico - New Diet Plan(average difficulty)

Read: Tangled(average difficulty)

Boeing - Why We're Here America

Vader Kid's Car Force(average difficulty)

 

SNL High Fructose Parody (video)

 

Rhetorical Advertising Unit (original)

Rhetorical Advertising Unit (2012-13)